BASA is a glocal company who believes in design as a tool for change and art as a breakpoint to envision and connect.
We believe in the power of deconstruction and evolution to bring fresh and innovative ideas to life creating bespoke moving and static art for a wide range of clients.
Whether we are creating a music video, a short film or a marketing campaign, we strive to use our skills to craft engaging and memorable experiences that speak to the hearts of our audience.
We are passionate about what we do and we are constantly striving to find new and exciting ways to bring our clients’ ideas to life through the power of design.
Emilio Guerrero Alexander is a director and musician from Mexico City. As a lover and participant of both disciplines, he began his directing career focusing on music videos with the intention of creating captivating narratives and visuals for bands and artists from his local scene. In his work, his primordial interest in addition to having a captivating and sensible aesthetic, is to tell human stories that appeal to the collective psyche.
He’s currently editing his first documentary feature film about Damon Albarn’s ‘Africa Express’ and plays in acclaimed punk-folk band ‘Belafonte Sensacional’.
Your wildest dreams come true.
Fernando Bueno / Gilberto Hernández / Santiago Casillas
Coppel
Sony Music
Warner Media
Ben & Frank
Jackson Tisi a Wyoming raised, New York/LA-based filmmaker. His passion for filmmaking started by capturing action sports like freestyle skiing and skateboarding. He has since gone on to work for brands like, META, Honda, Cadillac, AWAY, Spotify, Starbucks, to name a few.
He has been trusted to work with a wide range of artists, models, and athletes including, Giannis Antetokounmpo, RZA, J Balvin, Anitta, Leon Bridges, Gigi Hadid, Shaq, Quavo, Meek Mill, Lily Aldridge, 6lack, and others.
Jackson has also directed award-winning short films including, “LEON,” and “Hummingbirds in the Trenches.” He is a Young Director’s Award winner and was part of the Young Guns Class in 2020. He is currently developing his first feature film.
James Dayton’s work spans the world of commercials, music videos, and documentaries, working with top NBA talent, indie musicians, and fine artists. His clients include ASICS, ANTA sports, Marie Claire, RCA Records, Bristol Studios, and the Hammer Museum, among others.
James demonstrates a keen eye for telling intimate, human stories through an engagingly cinematic lens. Having started in post-production as a commercial editor, his years in the cutting room have enabled him to shoot with efficiency and a strong command of what is needed for a dynamic edit.
A graduate of New York University Film School, James is the fourth generation in a family of filmmakers, following in the footsteps of his great grandfather who worked with Chaplin and Hitchcock. Whatever the challenge, James brings a creative and collaborative mindset to every project.
Mariana Saffon is a Colombian Writer/Director. She is a Columbia University MFA Graduate, recipient of the Milos Forman Directing Fellowship.
Her latest short film, Entre tú y Milagros, won the Orizzonti Short Film award at the 77th Venice International Film Festival in 2020, the Best Short Film Award at the Hamptons Film Festival and the DGA Jury Award for Best Latino Director for the East Coast among many others. The short film is now featured in The New Yorker Magazine and in Criterion Channel.
She is currently writing her first feature, Mar de Leva, soon to be shot in Bogotá, Colombia.
J. Crew
Mango
Verdi Design
Loto del Sur
AWAY
Gabrielle Venguer
Domino Recording Company
Don Julio
Quaker
Founded by Hermann, Kenneth, and Wenzel Neudert, the focus is always to approach each project with a fully cinematic perspective above all.
Their strength lies in narrative and visual experimentation, with a focus on music videos and cinema.
Tim Darmenov is a London-based director with Ukrainian roots. He started as a VFX specialist and quickly began working with big brands around Europe. His style features dynamic camera movement, creative transitions, and a strong affinity for strange and quirky comedy.
Victoria Rivera is a Colombian writer/director whose work is defined by her nuanced exploration of identity and belonging. With a strong visual style and a focus on authentic storytelling, she crafts narratives that balance the personal with the universal, often drawing on her background to inform her work. Her films delve into complex emotional landscapes, emphasizing the subtleties of human connection and the beauty found in everyday moments. Victoria’s direction is both intimate and expansive, offering a window into the lives of characters whose stories resonate with empathy and depth.
A graduate of Columbia University’s Film MFA program, Victoria’s short films have screened at Academy qualifying festivals including Telluride Film Festival, Tribeca Film Festival, Palm Springs and Bogoshorts, earning her a Macondo Award for her short film Lucia. In 2020, Filmmaker Magazine named her one of “25 New Faces of Independent Film”. She is currently developing her feature film Malpelo with generous support from the Sloan Foundation, Sundance Institute, Gotham, CineQuaNon Lab, and Film Independent.
Blueprint Medicines
HRSA
McDonald’s
Fuzzy
Nowness
Banzo '24 Runway
Directed by: Emilio Guerrero Alexander
Produced by: Eliani Camargo w Team: Regina Hoyos, Daniela Rojas, Yahir Martínez & Melissa Cruz
Music by: Darío Acuña
Art Direction & Styling: Patricia María
Sound by: Enrique Arriaga
Photography by: Renata Gerdes, Javier Silva
Graphic Design by: Carolina Evoli
Hair: Andreita Andrita, Fer Aimee, Iris Itziema, Nasty Queens & Authentic Beauty Concept
Makeup: Urban Decay Mx
Director - Emilio Guerrero Alexander
Producer - Pepe Mota
Executive Producers - Emilio Guerrero Alexander, Diego Puig
Line Producer - Santiago Gómez Fernández
1st A.D. - Tamara Yazbek
Production Design - Nicole Sagues
Cinematographer - Bruno Gaeta
Art Direction - Karla Ortíz
Art Supervisor - Luis Rojas Luino
Costume Design - Hugo Matula
Sound Design - Fabián Barba Hallal
Edit - Emilio Guerrero Alexander
Colour - Bruno Gaeta
Directed by: Emilio Guerrero Alexander
Produced by: Pepe Mota
DOP: Bruno Gaeta
Production Designer: Nicole Sagues y Karla Ortíz
1st AD: Tamara Yazbek
2nd AD: Santiago Gómez Fernández
Video Synth: Nikita Milano
Color: Edgar Reyna
Wardrobe: Enrique Samartin
Makeup: Salvador González
Director: Emilio Guerrero Alexander
Produced by: Pepe Mota & EGA
DOP: Bruno Gaeta
Production Design: Nicole Sagues & Karla Ortíz
1st AD: Fabián Barba Hallal
2nd AD: Tamara Yazbek
2da Unit DOP: Borja V. Conde
Gaffer: Fabián Ramírez
Wardrobe: Rafaella.Clo
Makeup: Karla Ortíz
Edited by: Emilio Guerrero Alexander
Color: Edgar Reyna
Steadicam: Rodolfo "Kcho" Rodríguez
1st AC: Ximena Guzmán
Loader: José Luis Arriaga
Art Assistant: Adriana Luna
Director/Producer/Editor: Emilio Guerrero Alexander
Poem Written by: Israel Ramírez
DOP: Borja V. Conde
1st AD: Santiago Gómez Fernández
2nd Unit 8mm: Valeria Lugo y Victor Serralde
Sound Design: Pablo Mendía, Carlos Bergen Dyck, Apache O'Raspi
35mm Photography: Victor Serralde
120mm Photography: Valeria Lugo
VHS: Andrea Grain Hayton
VFX: Adrián Alanís
Sound Engineer: Memo Ibarra
Additional Photography: Diego Avilés, Victor Ponce, Florencia Díaz, Claudia Elianne Islas
All sounds in this film were recorded live the 3rd of December 2022 at Salón Los Ángeles in Mexico City.
Produced by: Olympic Crew & Buena Noche
Directed and Edited by: Emilio Guerrero Alexander
Written by: Santiago Casillas Escobedo & Emilio Guerrero Alexander
DOP & Color - Fernando Hernández
1st AD - David Gómez Moctezuma
Dirección de Arte - Laura Sánchez
MUA - Liz Jardón
Styling - Ángela Patiño
VFX - Adrián Alanís
Diseño Gráfico - Rocca & Botello