BASA is a glocal company who believes in design as a tool for change and art as a breakpoint to envision and connect.
We believe in the power of deconstruction and evolution to bring fresh and innovative ideas to life creating bespoke moving and static art for a wide range of clients.
Whether we are creating a music video, a short film or a marketing campaign, we strive to use our skills to craft engaging and memorable experiences that speak to the hearts of our audience.
We are passionate about what we do and we are constantly striving to find new and exciting ways to bring our clients’ ideas to life through the power of design.
Emilio Guerrero Alexander is a director and musician from Mexico City. As a lover and participant of both disciplines, he began his directing career focusing on music videos with the intention of creating captivating narratives and visuals for bands and artists from his local scene. In his work, his primordial interest in addition to having a captivating and sensible aesthetic, is to tell human stories that appeal to the collective psyche.
He’s currently editing his first documentary feature film about Damon Albarn’s ‘Africa Express’ and plays in acclaimed punk-folk band ‘Belafonte Sensacional’.
Your wildest dreams come true.
Fernando Bueno / Gilberto Hernández / Santiago Casillas
Coppel
Sony Music
Warner Media
Ben & Frank
Jackson Tisi a Wyoming raised, New York/LA-based filmmaker. His passion for filmmaking started by capturing action sports like freestyle skiing and skateboarding. He has since gone on to work for brands like, META, Honda, Cadillac, AWAY, Spotify, Starbucks, to name a few.
He has been trusted to work with a wide range of artists, models, and athletes including, Giannis Antetokounmpo, RZA, J Balvin, Anitta, Leon Bridges, Gigi Hadid, Shaq, Quavo, Meek Mill, Lily Aldridge, 6lack, and others.
Jackson has also directed award-winning short films including, “LEON,” and “Hummingbirds in the Trenches.” He is a Young Director’s Award winner and was part of the Young Guns Class in 2020. He is currently developing his first feature film.
James Dayton’s work spans the world of commercials, music videos, and documentaries, working with top NBA talent, indie musicians, and fine artists. His clients include ASICS, ANTA sports, Marie Claire, RCA Records, Bristol Studios, and the Hammer Museum, among others.
James demonstrates a keen eye for telling intimate, human stories through an engagingly cinematic lens. Having started in post-production as a commercial editor, his years in the cutting room have enabled him to shoot with efficiency and a strong command of what is needed for a dynamic edit.
A graduate of New York University Film School, James is the fourth generation in a family of filmmakers, following in the footsteps of his great grandfather who worked with Chaplin and Hitchcock. Whatever the challenge, James brings a creative and collaborative mindset to every project.
Mariana Saffon is a Colombian Writer/Director. She is a Columbia University MFA Graduate, recipient of the Milos Forman Directing Fellowship.
Her latest short film, Entre tú y Milagros, won the Orizzonti Short Film award at the 77th Venice International Film Festival in 2020, the Best Short Film Award at the Hamptons Film Festival and the DGA Jury Award for Best Latino Director for the East Coast among many others. The short film is now featured in The New Yorker Magazine and in Criterion Channel.
She is currently writing her first feature, Mar de Leva, soon to be shot in Bogotá, Colombia.
J. Crew
Mango
Verdi Design
Loto del Sur
AWAY
Gabrielle Venguer
Domino Recording Company
Don Julio
Quaker
Founded by Hermann, Kenneth, and Wenzel Neudert, the focus is always to approach each project with a fully cinematic perspective above all.
Their strength lies in narrative and visual experimentation, with a focus on music videos and cinema.
Tim Darmenov is a London-based director with Ukrainian roots. He started as a VFX specialist and quickly began working with big brands around Europe. His style features dynamic camera movement, creative transitions, and a strong affinity for strange and quirky comedy.
Victoria Rivera is a Colombian writer/director whose work is defined by her nuanced exploration of identity and belonging. With a strong visual style and a focus on authentic storytelling, she crafts narratives that balance the personal with the universal, often drawing on her background to inform her work. Her films delve into complex emotional landscapes, emphasizing the subtleties of human connection and the beauty found in everyday moments. Victoria’s direction is both intimate and expansive, offering a window into the lives of characters whose stories resonate with empathy and depth.
A graduate of Columbia University’s Film MFA program, Victoria’s short films have screened at Academy qualifying festivals including Telluride Film Festival, Tribeca Film Festival, Palm Springs and Bogoshorts, earning her a Macondo Award for her short film Lucia. In 2020, Filmmaker Magazine named her one of “25 New Faces of Independent Film”. She is currently developing her feature film Malpelo with generous support from the Sloan Foundation, Sundance Institute, Gotham, CineQuaNon Lab, and Film Independent.
Blueprint Medicines
HRSA
McDonald’s
Fuzzy
Nowness
Director :Fuerzas Básicas
Producer: Gerber
Production Coordinator: Federica García
DOP: Fernando Hernández
AC: Chris Cortéz
Art Director: Laura Sánchez
Wardrobe: Zaid Díaz
Editor: Fernando Bueno
CC: Fernando Hernández
Director & Producer :Fuerzas Básicas
Production Coordinator: Federica García
DOP: Fernando Hernández
AC: Aura González
2ndAC: Rodrigo Bonilla
Art Director: Fernando Bueno
Wardrobe: Guadalupe Gaxiola
Alien: Cinema Fantasma
Talent: Nicolasa Ortiz Monasterio / Dylan Doehner
Editor: Fernando Hernández
CC: Fernando Hernández
Production Assistant: Juan Manuel Sánchez Rucobo
Dirección y producción: Fuerzas Básicas.
Fotografía : Fernando Hernández
Edición: Fernando Hernández
Dirección de Arte: Fernando Bueno
Vestuario: Guadalupe Gaxiola
Diseño de Alien: Cinema Fantasma
Talento: Nicolasa Ortiz Monasterio
Dylan Doehner
Asistente de cámara: Aura González
2do Asistente de cámara: Rodrigo Bonilla
Asistente de producción: Manuel Sánchez Rucobo
July 2016
Dirección y producción: Fuerzas Básicas
Director de Fotografía : Gilberto Hernández
Edición: Gilberto Hernández
Dirección y producción: Fuerzas Básicas.
Productor Ejecutivo: Santiago Casillas
Asistente de Producción: Javier Peinado
Asistente de Dirección: Ovidio de León
Director de Fotografía : Fernando Hernández
Asistente de Cámara: Chris Cortés
Director de Cámara: Gil Hernández
Operador de Grúa: Gori, Juan Casas y Andrés Cruz
Gaffers: Mauricio Díaz, Frijol y Chino
Encargado de Móvil: Jonathan
Encargado de Foro: Fer Foro
Encargado de Cámara: Carreto
Encargado de Cabeza: Leo
Dirección de Arte: Laura Sanchez
AD: Erika Flores y Claudia Sánchez
Swings y Set: Kalín Martínez, Diego Ordaz, Francisco Navarro, Fernando Bueno, Diego Trejo y Spencer Carreño
Postproducción: Fernando Hernández
Diseño Créditos: Manuel Bueno
Sound Design: Daniel Ávila
Staff: Dragón
Catering: Obocur
Transporte: Alberto Ruíz
2A Producción: Omar Serrano
Guitarristas: Jesús Manzanares, Gerber, Mario Bringas, Fernando Heftye, Armando Aguilar, Andru Futuro, Alonso Esquinca, Daniel Patlán, Ale Archundia, Daniel Ávila, Beto Godoy, Julio Muñoz, Daniela Spalla, Alan Ortíz, Wachadafunk, Roberto Acosta, Franco Pane, Rodrigo Bonilla, Iván Luna, Manuel Bueno, Ruy Contra y Set Judi.
El Tema de Pièrre Olivier por: Armando Barreda
Productor
Gerber
Coordinador de producción
Federica García
Director de Fotografía
Fernando Hernández
AC
Chris Cortéz
Dirección de Arte
Laura Sánchez
Vestuario
Zaid Díaz
Edición
Fernando Bueno
CC
Fernando Hernández
Diseño Gráfico
Fernando Bueno
Dirección y Producción: Fuerzas Básicas
Productor: Victor Funes Gerber
AD: Emilio Guerrero Alexander
Dirección de Fotografía: Fernando Hernández
Dirección de Arte: Emma Viviana G.
Vestuario: Lorena Carmona
Edición: Enrique Bencomo
Corrección de Color: Fernando Hernández
Fotografía making off: Andrea Gutiérrez Vivó
TALENTO
Darío Yazbek
Santiago Espejo
Adryana Marroquín
Napoleón Glockner
Andrea Gutiérrez Vivó
Antoine Perouz
Manuel Bueno
L.E. Ros
Alex Casamor
CLUBZ
Coco Santos
Orlando Fernández